The use of social networks in the management of transnational corporate communication: An analysis conducted on the administrative staff of the Universidad Técnica Particular de Loja in Ecuador, Spain, United States, and Italy

@article{CostaRuiz2016TheUO,
  title={The use of social networks in the management of transnational corporate communication: An analysis conducted on the administrative staff of the Universidad T{\'e}cnica Particular de Loja in Ecuador, Spain, United States, and Italy},
  author={Monica-Patricia Costa-Ruiz and Veronica-Alexandra Armijos-Buitron and Beder Gonzalo Aguilar Campoverde},
  journal={2016 11th Iberian Conference on Information Systems and Technologies (CISTI)},
  year={2016},
  pages={1-5}
}
The recent introduction of social networks has revolutionized the communication between people and corporations. Social networks have also a key role due to numerous benefits that these platforms offer in the field of business management. The purpose of the present study is to determine the effects of using social networks on managing corporate… CONTINUE READING