The use of financial modelling in strategic planning

  title={The use of financial modelling in strategic planning},
  author={G. M. Brooke and N. M. Duffy},
  journal={Information & Management},
Abstract The focus of this study is the application of computerised financial modelling technology to the strategic planning function of certain industrial and commercial organisations. The purpose of the research was to establish whether a new generation of modelling technologies and concepts, as expressed by the notion of decision support systems, had been successful in resolving the problems experienced with previous generations of computer models. The research was based on a structured… CONTINUE READING

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