The unsustainable truth about the stage-gate new product innovation process

@article{Bansal2020TheUT,
  title={The unsustainable truth about the stage-gate new product innovation process},
  author={Pratima Bansal and Sylvia Grewatsch},
  journal={Innovation},
  year={2020},
  volume={22},
  pages={217 - 227}
}
ABSTRACT In this essay, we argue that the conventional, stage-gate, new product innovation process does not support sustainable development. We advocate that companies need to rethink their conventional approach to new product innovation by putting sustainability more at the centre of the process. If companies ever want to develop truly sustainable products, they need to start innovating around societal and environmental grand challenges instead of sales. We argue that the conventional new… Expand
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What's Next?: After Stage-Gate
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