The unified model of vegetarian identity: A conceptual framework for understanding plant-based food choices

  title={The unified model of vegetarian identity: A conceptual framework for understanding plant-based food choices},
  author={Daniel L. Rosenfeld and Anthony L. Burrow},
By departing from social norms regarding food behaviors, vegetarians acquire membership in a distinct social group and can develop a salient vegetarian identity. However, vegetarian identities are diverse, multidimensional, and unique to each individual. Much research has identified fundamental psychological aspects of vegetarianism, and an identity framework that unifies these findings into common constructs and conceptually defines variables is needed. Integrating psychological theories of… Expand
The role of social identity motivation in dietary attitudes and behaviors among vegetarians
It is suggested that the desire to adopt and affirm a vegetarian identity and to see this identity in a positive light may represent an overlooked, but meaningful, source of motivation for vegetarianism. Expand
From mostly vegetarian to fully vegetarian: Meat avoidance and the expression of social identity
Abstract The dichotomous divide between vegetarians and omnivores seems clear: Omnivores eat meat, whereas vegetarians do not. Yet classifying people dichotomously as vegetarian or omnivorousExpand
Mostly Vegetarian, But Flexible About It: Investigating How Meat-Reducers Express Social Identity Around Their Diets
Beyond indicating that one does not eat meat, the decision to identify as vegetarian signals social identity. Yet many people limit their meat intake without giving up meat entirely: These people areExpand
Vegetarian on purpose: Understanding the motivations of plant-based dieters
It is proposed that motivations, aversions, and constraints constitute three distinct reasons for consuming a plant-based diet. Expand
Vegetarianism as a Social Identity
Food choice can be a way for people to express their ideals and identities. In particular, for those who identify as vegetarian, this label is more than just a set of dietary preferences. Choosing toExpand
Psychometric properties of the Dietarian Identity Questionnaire among vegetarians
Abstract The decision to follow a vegetarian diet is intertwined with an individual’s sense of identity. Whereas many qualitative studies have investigated identity aspects of vegetarianism,Expand
A comparison of dietarian identity profiles between vegetarians and vegans
Abstract Vegetarianism and veganism are often grouped together in nutritional and psychological investigations. Yet an emerging body of literature has highlighted that vegetarians and vegans differExpand
Ethical Motivation and Vegetarian Dieting: The Underlying Role of Anti-speciesist Attitudes
ABSTRACT The most common motivation people have for becoming vegetarian is ethical concern about using animals for food. One ideology called speciesism—which entails assigning different moral worthExpand
Development and validation of the Dietarian Identity Questionnaire: Assessing self-perceptions of animal-product consumption
This paper draws upon Rosenfeld and Burrow's (2017a) Unified Model of Vegetarian Identity in order to develop a Dietarian Identity Questionnaire (DIQ), and validates the DIQ's factor structure, construct validity, internal consistency, test-retest reliability, and replicability. Expand
Conceptual Models of Food Choice: Influential Factors Related to Foods, Individual Differences, and Society
The framework proposed here would serve as a roadmap for facilitating communications and collaborations between research fields in a structural and systematic way and provide an intact point-of-view by integrating key elements into a bigger framework. Expand


Vegetarianism is increasing in worldwide popularity. While there’s an abundance of literature on the nutritional aspects of vegetarianism there remains a paucity of research by social scientist onExpand
Managing vegetarianism: Identities, norms and interactions
Vegetarians exclude various forms of animal‐derived foods from consumption, and consequently must use special strategies to make food choices and present their food decisions to others. This studyExpand
Maintaining Vegetarian Diets Personal Factors, Social Networks and Environmental Resources.
  • J. Jabs, C. Devine, J. Sobal
  • Psychology, Medicine
  • Canadian journal of dietetic practice and research : a publication of Dietitians of Canada = Revue canadienne de la pratique et de la recherche en dietetique : une publication des Dietetistes du Canada
  • 1998
Findings can assist dietitians in developing strategies for working with vegetarian clients by providing better understanding of personal, social and environmental supports for vegetarians' dietary behaviours. Expand
Are vegans the same as vegetarians? The effect of diet on perceptions of masculinity
The four studies in this article provide increased information about the effects of diet on gendered perceptions, and test one possible mechanism for the results of Study 3, that it is the choice to be vegan that impacts perceptions of gender. Expand
Food choice ideologies: the modern manifestations of normative and humanist views of the world
In both studies, EI, which was typical for vegetarians, was associated with a humanist view of the world, whereas HI was related to a normative view ofThe world, suggesting that food choice has become a new site where one expresses one's philosophy of life. Expand
Model of the Process of Adopting Vegetarian Diets: Health Vegetarians and Ethical Vegetarians
The experiences of individuals who adopted vegetarian diets as adolescents or adults are examined to assist nutrition educators in developing strategies to work with clients adopting vegetarian diets and expand understanding of food choice behavior. Expand
A comparison of attitudes toward meat and animals among strict and semi-vegetarians
The results suggest that semi-vegetarians are distinct from strict vegetarians primarily in their evaluation of and disgust toward meat, likely as a cause or consequence of their occasional consumption of animal flesh. Expand
Social Networks and Psychological Conditions in Diet Preferences: Gourmets and Vegetarians
The importance of diet as a means of self-expression has yet to be examined closely enough in terms of a social phenomenon; instead, historians, sociologists and anthropologists tend to see foodExpand
Normalizing ideological food choice and eating practices. Identity work in online discussions on veganism
It is demonstrated that participants draw on specific discursive devices to define vegan meals as ordinary and easy to prepare and construct methods of preventing vitamin deficiency, such as taking supplements, as routine procedures. Expand
Values and vegetarianism : an exploratory analysis
The American diet has changed substantially over the last few decades. These changes provide a test for social theory and have substantial effects on the demand for various food products, thusExpand