The unified model of vegetarian identity: A conceptual framework for understanding plant-based food choices

@article{Rosenfeld2017TheUM,
  title={The unified model of vegetarian identity: A conceptual framework for understanding plant-based food choices},
  author={Daniel L. Rosenfeld and Anthony L. Burrow},
  journal={Appetite},
  year={2017},
  volume={112},
  pages={78-95}
}
By departing from social norms regarding food behaviors, vegetarians acquire membership in a distinct social group and can develop a salient vegetarian identity. However, vegetarian identities are diverse, multidimensional, and unique to each individual. Much research has identified fundamental psychological aspects of vegetarianism, and an identity framework that unifies these findings into common constructs and conceptually defines variables is needed. Integrating psychological theories of… Expand
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