The trouble with memes

@article{Atran2001TheTW,
  title={The trouble with memes},
  author={Scott Atran},
  journal={Human Nature},
  year={2001},
  volume={12},
  pages={351-381}
}
  • S. Atran
  • Published 2001
  • Psychology, Medicine
  • Human Nature
Memes are hypothetical cultural units passed on by imitation; although nonbiological, they undergo Darwinian selection like genes. Cognitive study of multimodular human minds undermines memetics: unlike in genetic replication, high-fidelity transmission of cultural information is the exception, not the rule. Constant, rapid "mutation" of information during communication generates endlessly varied creations that nevertheless adhere to modular input conditions. The sort of cultural information… Expand

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