The transition from over-the-counter to self-service sales of alcoholic beverages in Norwegian monopoly outlets: Implications for sales and customer satisfaction

  title={The transition from over-the-counter to self-service sales of alcoholic beverages in Norwegian monopoly outlets: Implications for sales and customer satisfaction},
  author={{\O}yvind Horverak},
  journal={Nordic Studies on Alcohol and Drugs},
  pages={77 - 99}
Aims To study the impact of the introduction of self-service at the Norwegian alcohol monopoly outlets. Design Sales at outlets where self-service was introduced were compared with sales at outlets that remained over-the-counter. A regression model of the ARIMA type was used to estimate the gross effect on sales. Customer interviews were employed to correct for the effect on sales of purchases by new customers who were attracted to the self-service outlets. Changes in public opinion were gauged… Expand
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