The tragedy of self in digitised popular culture: the existential consequences of digital fame on YouTube

@article{Smith2017TheTO,
  title={The tragedy of self in digitised popular culture: the existential consequences of digital fame on YouTube},
  author={Daniel Smith},
  journal={Qualitative Research},
  year={2017},
  volume={17},
  pages={699 - 714}
}
Digital data is constitutive of many forms of popular culture and user engagement. How data feeds back and is integrated into practice is of critical importance when it comes to analysing the place of the ‘self’ in contemporary culture. This article provides an account of video-blogging on YouTube. It takes as its case study three UK ‘YouTube Celebrities’ – Charlie McDonnell, Chris Kendall and Benjamin Cook – and focuses upon three vlogs which all express disquiet with their celebrity. This… 
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