The ties that bind: Social network principles in online communities

@article{Ganley2009TheTT,
  title={The ties that bind: Social network principles in online communities},
  author={Dale Ganley and Cliff Lampe},
  journal={Decision Support Systems},
  year={2009},
  volume={47},
  pages={266-274}
}
In a Web 2.0 environment, the online community is fundamental to the business model, and participants in the online community are often motivated and rewarded by abstract concepts of social capital. How networks of relationships in online communities are structured has important implications for how social capital may be generated, which is critical to both attract and govern the necessary user base to sustain the site. We examine a popular website, Slashdot, which uses a system by which users… CONTINUE READING

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