The theory of planned behavior and Internet purchasing


Several opinion polls have found that many consumers resist making purchases via the Internet because of their concerns about the privacy of the personal information they provide to Internet merchants. Using the theory of planned behavior as its basis, this study investigated the relationships among beliefs about Internet privacy and trustworthiness, along… (More)
DOI: 10.1108/10662240410542634


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@article{George2004TheTO, title={The theory of planned behavior and Internet purchasing}, author={Joey F. George}, journal={Internet Research}, year={2004}, volume={14}, pages={198-212} }