The theory of planned behavior

@article{Ajzen1991TheTO,
  title={The theory of planned behavior},
  author={Icek Ajzen},
  journal={Organizational Behavior and Human Decision Processes},
  year={1991},
  volume={50},
  pages={179-211}
}
  • I. Ajzen
  • Published 1 December 1991
  • Psychology
  • Organizational Behavior and Human Decision Processes

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The findings show that the theory of reasoned action as classically formulated explains trying to lose weight well but initiating a conversation poorly, and the introduction of frequency and recency effects brings into question predictions under the theoryof reasoned action.
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