The theory of cognitive orientation: widening the scope of behavior prediction.

@article{Kreitler1982TheTO,
  title={The theory of cognitive orientation: widening the scope of behavior prediction.},
  author={H Kreitler and Shulamith Kreitler},
  journal={Progress in experimental personality research},
  year={1982},
  volume={11},
  pages={101-69}
}

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