The tempting effect of forbidden foods. High calorie content evokes conflicting implicit and explicit evaluations in restrained eaters.

@article{Hoefling2008TheTE,
  title={The tempting effect of forbidden foods. High calorie content evokes conflicting implicit and explicit evaluations in restrained eaters.},
  author={Atilla Hoefling and Fritz Strack},
  journal={Appetite},
  year={2008},
  volume={51 3},
  pages={681-9}
}
In this study, restrained and unrestrained eaters' immediate evaluations of high calorie content and low calorie content were measured, both when being deprived of food and when satiated. As an indirect measure, the Extrinsic Affective Simon Task (EAST) [De Houwer, J. (2003). The Extrinsic Affective Simon Task. Experimental Psychology, 50, 77-85.] was used. Explicit attitudes towards high calorie content and low calorie content were also assessed. Food deprivation was found to boost the value… CONTINUE READING

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