The television viewing behaviour of families in Kwara State, Nigeria


To investigate the television viewing patterns in Nigerian families, 600 household heads from all 12 local government areas of Kwara state were interviewed. 439 (70%) of the respondents were fathers. 396 (66%) of the household heads in the survey were civil servants and the remainder were involved in private enterprises such as trading, farming, and… (More)
DOI: 10.1111/j.1467-8535.1989.tb00274.x