The subtlety of distinctiveness: What von Restorff really did.

@article{Hunt1995TheSO,
  title={The subtlety of distinctiveness: What von Restorff really did.},
  author={Russell Hunt},
  journal={Psychonomic bulletin & review},
  year={1995},
  volume={2 1},
  pages={105-12}
}
The isolation effect is a well-known memory phenomenon whose discovery is frequently attributed to von Restorff (1933). If all but one item of a list are similar on some dimension, memory for the different item will be enhanced. Modern theory of the isolation effect emphasizes perceptual salience and accompanying differential attention to the isolated item as necessary for enhanced memory. In fact, von Restorff, whose paper is not available in English, presented evidence that perceptual… CONTINUE READING

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