The study of defined buying factors affecting trust building and service performance in financial management systems

@article{Kim2013TheSO,
  title={The study of defined buying factors affecting trust building and service performance in financial management systems},
  author={Kughee Kim and Eunbee Hong and Seungmin Rho},
  journal={Mathematical and Computer Modelling},
  year={2013},
  volume={58},
  pages={38-48}
}
Abstract The purpose of this study was to examine defined buying factors affecting trust building and service performance in financial management systems such as e-commerce. We conducted a study of 585 people in their 20–30 s who had experience with e-commerce websites and purchased fashion products from Oct. 1. to 30. 2010. The findings are summarized as follows. First, exploratory factor analysis was conducted and defined buying factors in shopping malls on the internet were classified under… CONTINUE READING