The strategy-focused organization

@article{Kaplan2001TheSO,
  title={The strategy-focused organization},
  author={R. Kaplan and David P. Norton},
  journal={Strategy \& Leadership},
  year={2001},
  volume={29}
}
In 1996, Robert Kaplan and David Norton introduced the Balanced Scorecard performance measurement method, which included not only traditional financial measures but also such qualitative measures as employee satisfaction, corporate mission and customer loyalty. In The Strategy-Focused Organization, they show how the following five principles transform the Balanced Scorecard from a tool for performance measurement to a tool for creating a strategy-driven performance management company: 1… 
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