The strategic female: gender-switching and player behavior in online games

@article{Martey2014TheSF,
  title={The strategic female: gender-switching and player behavior in online games},
  author={Rosa Mikeal Martey and Jennifer Stromer-Galley and Jaime Banks and Jingsi Wu and Mia Consalvo},
  journal={Information, Communication \& Society},
  year={2014},
  volume={17},
  pages={286 - 300}
}
As players craft and enact identities in digital games, the relationship between player and avatar gender remains unclear. This study examines how 11 in-game chat, movement, and appearance behaviors differed by gender and by men who did and did not use a female avatar – or ‘gender-switchers’. Drawing on social role and feminist theories of gender, we argue that gender differences in behavior align with the social roles and norms that establish appropriate and inappropriate behavior for men and… 
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