The social media genome: Modeling individual topic-specific behavior in social media

  title={The social media genome: Modeling individual topic-specific behavior in social media},
  author={Petko Bogdanov and Michael Busch and Jeff Moehlis and Ambuj K. Singh and Boleslaw K. Szymanski},
  journal={2013 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM 2013)},
  • Petko BogdanovMichael Busch B. Szymanski
  • Published 1 July 2013
  • Computer Science, Biology
  • 2013 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM 2013)
Information propagation in social media depends not only on the static follower structure but also on the topic-specific user behavior. Hence novel models incorporating dynamic user behavior are needed. To this end, we propose a model for individual social media users, termed a genotype. The genotype is a per-topic summary of a user's interest, activity and susceptibility to adopt new information. We demonstrate that user genotypes remain invariant within a topic by adopting them for… 

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