The social marketing of project ARIES: overcoming challenges in recruiting gay and bisexual males for HIV prevention counseling.

@article{Fisher1996TheSM,
  title={The social marketing of project ARIES: overcoming challenges in recruiting gay and bisexual males for HIV prevention counseling.},
  author={Dr. S. E. Fisher and Rebecca J Ryan and Anne W Esacove and S Bishofsky and Jeffrey M Wallis and Roger A. Roffman},
  journal={Journal of homosexuality},
  year={1996},
  volume={31 1-2},
  pages={177-202}
}
This paper reports on the development, implementation, and evaluation of a social marketing campaign designed to recruit clients Project ARIES, and AIDS prevention study funded by the National Institute of Mental Health. Marketing channels employed for the campaign included advertising in the gay press, generating coverage in the mainstream press, distributing materials to HIV testing centers and other health and social service providers, and displaying posters in gay bars and baths. While… CONTINUE READING

From This Paper

Topics from this paper.

Citations

Publications citing this paper.
Showing 1-8 of 8 extracted citations

Similar Papers

Loading similar papers…