The small, disloyal fake news audience: The role of audience availability in fake news consumption

  title={The small, disloyal fake news audience: The role of audience availability in fake news consumption},
  author={J. Nelson and H. Taneja},
  journal={New Media & Society},
  pages={3720 - 3737}
  • J. Nelson, H. Taneja
  • Published 2018
  • Political Science, Computer Science
  • New Media & Society
  • In light of the recent US election, many fear that “fake news” has become a force of enormous reach and influence within the news media environment. We draw on well-established theories of audience behavior to argue that the online fake news audience, like most niche content, would be a small subset of the total news audience, especially those with high availability. By examining online visitation data across mobile and desktop platforms in the months leading up to and following the 2016… CONTINUE READING
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