The skin whitening industry in the Philippines

  title={The skin whitening industry in the Philippines},
  author={Roger Lee Mendoza, PhD},
  journal={Journal of Public Health Policy},
Skin whitening is a big and booming industry in many developing countries. [] Key Method We gathered empirical data on the quality and quantity of health-related information about skin whiteners with a multi-stage probability sample of consumers in two cities in the Philippines (n=110; α=0.05). Regardless of their socio-demographic characteristics, we find that cognitive biases and information asymmetries build and sustain consumers’ trust in manufacturers and distributors of skin whiteners while…

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It is argued that skin-bleaching is a particular, albeit very destructive, attempt to gain respectability and social mobility within the white supremacist capitalist social and political order.

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