The silence of the library: environment, situational norm, and social behavior.

  title={The silence of the library: environment, situational norm, and social behavior.},
  author={Henk Aarts and A. J. Dijksterhuis},
  journal={Journal of personality and social psychology},
  volume={84 1},
On the basis of the idea that situational norms are mentally represented as associations between environments and normative behavior, it was proposed that an environment can automatically direct normative behavior. More specifically, when situational norms are well-established (e.g., when entering the library, one should be silent), an environment is capable of automatically activating mental representations of normative behavior and the behavior itself. In these experiments, participants were… 
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