The semiotics of business signage: how typography is used in impoverished and deprived areas of New Zealand

  title={The semiotics of business signage: how typography is used in impoverished and deprived areas of New Zealand},
  author={David Lewis Sinfield},
  journal={The International Journal on the Image},
  • D. Sinfield
  • Published 4 August 2014
  • Political Science
  • The International Journal on the Image
There is no disputing the fact that Auckland Central Business District (C.B.D) is well positioned within the multinational corporate world community. Walking through the streets of Auckland’s C.B.D one could be anywhere throughout the world as the corporate branding of the world famous companies within the C.B.D are indicative to each other regardless of the country. I work in Auckland’s C.B.D area and on my to work each morning I travel through one of New Zealand poorest areas of NZ, Otara… 

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