The selection of creative ideas after individual idea generation: choosing between creativity and impact.

@article{Rietzschel2010TheSO,
  title={The selection of creative ideas after individual idea generation: choosing between creativity and impact.},
  author={Eric Rietzschel and Bernard A. Nijstad and Wolfgang Stroebe},
  journal={British journal of psychology},
  year={2010},
  volume={101 Pt 1},
  pages={47-68}
}
It is commonly assumed that successful innovation depends on creative idea generation: the more ideas are generated, the higher the probability of selecting a very good idea should be. However, research has shown that people do not perform optimally at idea selection and that ideational output may not contribute much to creative idea selection. The present studies aim to explain this phenomenon. We identified the strong tendency of our participants to select feasible and desirable ideas, at the… CONTINUE READING