The secret life of a persona: when the personal becomes private

  title={The secret life of a persona: when the personal becomes private},
  author={Elina Eriksson and Henrik Artman and Anna Swartling},
Some organizations fail to involve users in systems development due to a widespread organization, high workload or secrecy issues. A remedy against this situation could be the persona method in which users and main stakeholders as represented as fictitious characters. Personas help eliciting user needs and requirements, facilitate design choices and are an overall communication aid where users cannot be present. An important part of the persona method, as portrayed in literature, is the… CONTINUE READING
Highly Cited
This paper has 23 citations. REVIEW CITATIONS


Publications citing this paper.
Showing 1-10 of 15 extracted citations


Publications referenced by this paper.
Showing 1-9 of 9 references

Is stereotyping inevitable when designing with personas

  • P. Turner, S. Turner
  • Design Studies,
  • 2011
Highly Influential
4 Excerpts

Personas and Scenarios in Use

  • R. Guðjónsdóttir
  • Doctoral thesis, KTH, Sweden,
  • 2010
Highly Influential
7 Excerpts

The personas' new clothes: methodological and practical arguments against a popular method

  • C. N. Chapman, R. P. Milham
  • In Proc. The Human Factors and Ergonomics Society…
  • 2006
Highly Influential
3 Excerpts

Similar Papers

Loading similar papers…