The science in social science.

@article{Bernard2012TheSI,
  title={The science in social science.},
  author={H. Russell Bernard},
  journal={Proceedings of the National Academy of Sciences of the United States of America},
  year={2012},
  volume={109 51},
  pages={20796-9}
}
A recent poll showed that most people think of science as technology and engineering--life-saving drugs, computers, space exploration, and so on. This was, in fact, the promise of the founders of modern science in the 17th century. It is less commonly understood that social and behavioral sciences have also produced technologies and engineering that dominate our everyday lives. These include polling, marketing, management, insurance, and public health programs. 
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