Corpus ID: 192694570

The romance between Bollywood and Digital Media

@inproceedings{Koendjbiharie2015TheRB,
  title={The romance between Bollywood and Digital Media},
  author={D. A. Koendjbiharie},
  year={2015}
}
The Indian cinema, often referred to as Bollywood, is when it comes to production scale the largest movie industry in the world. The media and creative industries have been facing a new challenge in the past decade such as, but not limited to, the implementation of new digital media technologies in their digital promotional strategies. This research looks into the promotional activities in contemporary Bollywood that are visible to the consumer. The research question: “How does Bollywood use… Expand

References

SHOWING 1-10 OF 57 REFERENCES
New media marketing of Bollywood movies : making a difference
  • 1
  • Highly Influential
Bollywood Cinema: Temples of Desire
  • 265
The Globalization of Bollywood: An Ethnography of Non-Elite Audiences in India
  • 95
Public Relations and Promotion in Film: How It’s Done and Why It’s Important
  • 2
  • Highly Influential
Film and Video Industry
  • 1
Engaging With Media—A Matter of Literacy?
  • 129
  • Highly Influential
  • PDF
Marketing to Moviegoers: A Handbook of Strategies and Tactics
  • 41
  • Highly Influential
...
1
2
3
4
5
...