Corpus ID: 192694570

The romance between Bollywood and Digital Media

@inproceedings{Koendjbiharie2015TheRB,
  title={The romance between Bollywood and Digital Media},
  author={D. A. Koendjbiharie},
  year={2015}
}

• D. A. Koendjbiharie
• Published 2015
• Art

The Indian cinema, often referred to as Bollywood, is when it comes to production scale the largest movie industry in the world. The media and creative industries have been facing a new challenge in the past decade such as, but not limited to, the implementation of new digital media technologies in their digital promotional strategies. This research looks into the promotional activities in contemporary Bollywood that are visible to the consumer. The research question: “How does Bollywood use… Expand

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