The role of utilitarian and hedonic values and their antecedents in a mobile data service environment

@article{Kim2011TheRO,
  title={The role of utilitarian and hedonic values and their antecedents in a mobile data service environment},
  author={Byoungsoo Kim and Ingoo Han},
  journal={Expert Syst. Appl.},
  year={2011},
  volume={38},
  pages={2311-2318}
}

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