The role of trust and assurance services in electronic channels: an exploratory study

Abstract

This exploratory study addresses the impact of various conditions on the likelihood of purchase behavior of consumers in electronic channels. Trust and issues around privacy are considered main inhibitors of consumer buying on the Internet. To respond to trust and related privacy concerns, various parties have introduced socalled Web assurance services. The… (More)
DOI: 10.1145/352925.352977

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Cite this paper

@inproceedings{Nteberg1999TheRO, title={The role of trust and assurance services in electronic channels: an exploratory study}, author={Anna H. N{\"o}teberg and Ellen Christiaanse and Philip Wallage}, booktitle={ICIS}, year={1999} }