The role of transportation in the persuasiveness of public narratives.

@article{Green2000TheRO,
  title={The role of transportation in the persuasiveness of public narratives.},
  author={M. Christian Green and Timothy C. Brock},
  journal={Journal of personality and social psychology},
  year={2000},
  volume={79 5},
  pages={
          701-21
        }
}
  • M. GreenT. Brock
  • Published 1 November 2000
  • Psychology
  • Journal of personality and social psychology
Transportation was proposed as a mechanism whereby narratives can affect beliefs. Defined as absorption into a story, transportation entails imagery, affect, and attentional focus. A transportation scale was developed and validated. Experiment 1 (N = 97) demonstrated that extent of transportation augmented story-consistent beliefs and favorable evaluations of protagonists. Experiment 2 (N = 69) showed that highly transported readers found fewer false notes in a story than less-transported… 

Persuasion by Narrative Transportation

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Empowering Stories: Transportation into Narratives with Strong Protagonists Increases Self-Related Control Beliefs

The results suggest that recipients’ perceived ability to generate vivid mental imagery affects their transportation into and identification with characters in texts versus films and the Transportation Imagery Model of narrative persuasion.

This Story Is Not for Everyone: Transportability and Narrative Persuasion

Across two studies, the authors examined the role of individual differences in transportability, the tendency to become transported into narratives, in predicting the degree of attitude change

Narrative Persuasion, Transportation, and the Role of Need for Cognition in Online Viewing of Fantastical Films

Two studies examine narrative persuasion in the context of fantastical narratives viewed on a computer. In Study 1, participants (N = 160) used a personal computer to watch one of two short films

Examining narrative transportation to anti-alcohol narratives

Results suggest that transportation experienced by anti-alcohol narratives can influence both favourable cognitive response and guilt, which are significant mediators in alcohol-related expectancies.

The Effects of Genre and Reading Difficulty on Narrative Transportation: The Mediating Role of Affect

Stories offer a refuge from people’s mundane troubles and commitments by immersing them in intricate fictional worlds. Narrative transportation, i.e., the feeling of being “lost” in the world of a

Role of Transportation in the Persuasion Process: Cognitive and Affective Responses to Antidrug Narratives

Results indicated the mediating role of sadness and contentment in the association between transportation and anticocaine expectancies, and increased transportation was associated with greater sadness and lower contentment.

Transportation Into Narrative Worlds: The Role of Prior Knowledge and Perceived Realism

"Transportation into a narrative world" (Green & Brock, 2000, 2002) has been identified as a mechanism of narrative impact. A transported individual is cognitively and emotionally involved in the

Narrative Transportation and Persuasion Mechanisms: Taking Narrative Public Service Advertisings as Example

Story is a strong persuasion, which story persuasion effect carries narrative transportation as the main mechanism. Public-service ads are taken as example to introduce narrative transportation

Transportation Across Media: Repeated Exposure to Print and Film

“Transportation into a narrative world” is a state of immersion into a story (Green & Brock, 2000). Transportation entails imagery, emotional response, and attentional focus. Two studies investigated
...

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