The role of transportation in the persuasiveness of public narratives.

  title={The role of transportation in the persuasiveness of public narratives.},
  author={M. Christian Green and Timothy C. Brock},
  journal={Journal of personality and social psychology},
  volume={79 5},
Transportation was proposed as a mechanism whereby narratives can affect beliefs. Defined as absorption into a story, transportation entails imagery, affect, and attentional focus. A transportation scale was developed and validated. Experiment 1 (N = 97) demonstrated that extent of transportation augmented story-consistent beliefs and favorable evaluations of protagonists. Experiment 2 (N = 69) showed that highly transported readers found fewer false notes in a story than less-transported… Expand

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