The role of tobacco advertising and promotion: themes employed in litigation by tobacco industry witnesses.

@article{Goldberg2006TheRO,
  title={The role of tobacco advertising and promotion: themes employed in litigation by tobacco industry witnesses.},
  author={Marvin E. Goldberg and Ronald M. Davis and Anne Marie O'Keefe},
  journal={Tobacco control},
  year={2006},
  volume={15 Suppl 4},
  pages={iv54-67}
}
OBJECTIVES To identify key themes related to tobacco advertising and promotion in testimony provided by tobacco industry-affiliated witnesses in tobacco litigation, and to present countervailing evidence and arguments. METHODS Themes in industry testimony were identified by review of transcripts of testimony in the Tobacco Deposition and Trial Testimony Archive (http://tobaccodocuments.org/datta) from a sample of defence witnesses, including three academic expert witnesses, six senior… CONTINUE READING

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