O neobkhodimosti modernizazii konzepzii zhurnalistiki i SMI [On the need to update the concepts of journalism and the media
- E. Vartanova
- Vestnik Moskovskogo Universitet., Series 10…
This article examines the influence of the mass media and in particular television on the development of the values of pluralism and cultural diversity in children. The role of television is quite important in forming positive attitudes toward cultural, ethnic, and other groups and in inculcating an adequate perception of social reality and tolerant, multicultural awareness. The article also analyzes the functions and principles of public broadcasting, among which diversity of programming is one of the most significant.