The role of store environmental stimulation and social factors on impulse purchasing

@article{Mattila2008TheRO,
  title={The role of store environmental stimulation and social factors on impulse purchasing},
  author={Anna S. Mattila and Jochen Wirtz},
  journal={Journal of Services Marketing},
  year={2008},
  volume={22},
  pages={562-567}
}
Purpose – This study aims to examine the role of environmentally induced stimulation in influencing impulse buying. In addition, the authors seek to investigate the impact of two social factors (perceived crowding and employee friendliness) on unplanned purchases.Design/methodology/approach – A wide variety of retail outlets in Singapore were selected as the context for this field study, ranging from small cosmetics shops (e.g. Body Shop) to mega furniture outlets (i.e. IKEA).Findings – The… Expand

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