The role of social norm clarity in the influenced expression of prejudice over time

@inproceedings{Zitek2007TheRO,
  title={The role of social norm clarity in the influenced expression of prejudice over time},
  author={Emily M. Zitek and Michelle R. Hebl},
  year={2007}
}
Social influence has been shown to be a powerful, but underexamined, tool in altering prejudice-related attitudes. Most notably, hearing one person condemn or condone discrimination can influence another person to do the same (Blanchard, Crandall, Brigham, & Vaughn, 1994). The current study assesses a potential underlying mechanism that may determine the extent to which participants are socially influenced to alter their prejudice-related beliefs: the clarity of the social norm regarding the… CONTINUE READING

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