The role of social networks in information diffusion

@article{Bakshy2012TheRO,
  title={The role of social networks in information diffusion},
  author={Eytan Bakshy and Itamar Rosenn and Cameron A. Marlow and Lada A. Adamic},
  journal={ArXiv},
  year={2012},
  volume={abs/1201.4145}
}
Online social networking technologies enable individuals to simultaneously share information with any number of peers. Quantifying the causal effect of these mediums on the dissemination of information requires not only identification of who influences whom, but also of whether individuals would still propagate information in the absence of social signals about that information. We examine the role of social networks in online information diffusion with a large-scale field experiment that… Expand
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