• Corpus ID: 1990086

The role of local design factors for newspaper reading behaviour – an eye-tracking perspective

@inproceedings{Holmqvist2005TheRO,
  title={The role of local design factors for newspaper reading behaviour – an eye-tracking perspective},
  author={Kenneth Holmqvist and Constanze Wartenberg},
  year={2005}
}
Newspaper design is a creative art, and the possibilities to vary design are endless. Basically, newspaper designers judge the value of a designed spread by looking at it themselves and imagining how readers could perceive it or sense what it feels like. Actual feedback on readers perception of the design is very scarce. The only method widely in use is target group interviews. Interviews can cover large samples from a reader population, but readers have only a very limited self-knowledge and… 
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Design of the Newspaper as an Important Factor in Attracting Young Audience
  • M. Kitsa
  • Art
    Media Education (Mediaobrazovanie)
  • 2019
The design of the newspaper as an artistic form, which combines content, purpose, structure, design, function of the publication, lies at the heart of the architectonics of the newspaper. The
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