The role of eye movements in decision making and the prospect of exposure effects

  title={The role of eye movements in decision making and the prospect of exposure effects},
  author={Gary D. Bird and Johan Lauwereyns and Matthew T. Crawford},
  journal={Vision Research},
The aim of the current study was to follow on from previous findings that eye movements can have a causal influence on preference formation. Shimojo et al. (2003) previously found that faces that were presented for a longer duration in a two alternative forced choice task were more likely to be judged as more attractive. This effect only occurred when an eye movement was made towards the faces (with no effect when faces were centrally presented). The current study replicated Shimojo et al.'s… CONTINUE READING
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