The role of driver age in performance and attention allocation effects of roadway sign count, format and familiarity.

@article{Zahabi2017TheRO,
  title={The role of driver age in performance and attention allocation effects of roadway sign count, format and familiarity.},
  author={Maryam Zahabi and Patr{\'i}cia Machado and Carl Pankok and Mei Ying Lau and Yi-Fan Liao and Joseph Hummer and William Rasdorf and David B. Kaber},
  journal={Applied ergonomics},
  year={2017},
  volume={63},
  pages={17-30}
}
White-on-blue logo signs are used to inform drivers of food, gas, lodging, and attraction businesses at highway interchanges. In this study, 60 drivers were asked to look for food and attraction targets on logo signs while driving in a realistic freeway simulation. The objective of the study was to quantify effects of the number of sign panels (six vs. nine), logo familiarity (familiar vs. unfamiliar), logo format (text vs. pictorial), and driver age (young, middle, and elderly) on performance… CONTINUE READING

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