The role of culture in health communication.

Abstract

This paper examines the role of culture as a factor in enhancing the effectiveness of health communication. We describe culture and how it may be applied in audience segmentation and introduce a model of health communication planning--McGuire's communication/persuasion model--as a framework for considering the ways in which culture may influence health… (More)

Figures and Tables

Sorry, we couldn't extract any figures or tables for this paper.