The role of awareness in attitude formation through evaluative conditioning.

@article{Sweldens2014TheRO,
  title={The role of awareness in attitude formation through evaluative conditioning.},
  author={Steven Sweldens and Olivier Corneille and Vincent Yzerbyt},
  journal={Personality and social psychology review : an official journal of the Society for Personality and Social Psychology, Inc},
  year={2014},
  volume={18 2},
  pages={187-209}
}
This article provides a review of past and contemporary debates regarding the role of awareness in attitude formation through evaluative conditioning (EC), that is, by repeatedly pairing a stimulus with other stimuli of positive or negative valence. Because EC is considered the most prototypical method to form and change the network of evaluative associations in memory, the role of awareness in this effect is critical to the question of whether attitudes may be formed and changed through dual… CONTINUE READING
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