The ritual creation of political symbols: International exchanges in public diplomacy

  title={The ritual creation of political symbols: International exchanges in public diplomacy},
  author={Andreas Nishikawa-Pacher},
  journal={The British Journal of Politics and International Relations},
  pages={880 - 897}
International exchange programmes have been previously conceptualised based on the ‘opinion leader model’. It expects participants to form positive attitudes towards the host country, and to become influential back home. However, the micro-processes through which this goal can be achieved remain undertheorised. Drawing from Interaction Ritual Theory, this article argues that international exchanges consist of a chain of rituals. They strategically immerse targeted individuals into personal… 
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