The rise of the ‘ yummy mummy ’ : popular conservatism and the neoliberal maternal in contemporary British culture

@inproceedings{Littler2017TheRO,
  title={The rise of the ‘ yummy mummy ’ : popular conservatism and the neoliberal maternal in contemporary British culture},
  author={Jo Littler},
  year={2017}
}
  • Jo Littler
  • Published 2017
This article analyses the emergence of the new social type of the ‘yummy mummy’ by examining the constellation of narratives circulating through and around it in British culture. It contends that, whilst it has some notable precursors, the idea of the yummy mummy marks a fairly substantial cultural shift given the weight of the western Christian tradition that has overwhelmingly positioned the mother as asexual. Coming into being in part through an increasing social divide between rich and poor… CONTINUE READING