The ring measure of social values : a computerized procedure for assessing individual differences in information processing and social value orientation

@inproceedings{Liebrand2006TheRM,
  title={The ring measure of social values : a computerized procedure for assessing individual differences in information processing and social value orientation},
  author={Wim B. G. Liebrand},
  year={2006}
}
Personality can be defined from a social standpoint as a more or less consistent system of orientations that influences an individual's decisions and behaviors regarding the allocation of resources to self and others. One of the more robust models for the measurement of an individual's interpersonal utilities is McClintock's social value approach… CONTINUE READING