The rhetoric of Oliver Williamson's transaction cost economics

@article{Pessali2006TheRO,
  title={The rhetoric of Oliver Williamson's transaction cost economics},
  author={Huascar Fialho Pessali},
  journal={Journal of Institutional Economics},
  year={2006},
  volume={2},
  pages={45 - 65}
}
  • H. Pessali
  • Published 1 April 2006
  • Economics
  • Journal of Institutional Economics
Bounded rationality, opportunism, the primacy of markets and the action of economizing are building blocks of Oliver Williamson's Transaction Cost Economics (TCE). As in all intellectual exchanges, Williamson has used a range of argumentative devices to set up and negotiate his basic notions and assumptions with economists. Rhetorical analysis is applied here to study his argumentation in a certain institutional context within economics. Negotiations with the mainstream, with the competence… 

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