The relationship between vacation factors and socio-demographic and travelling characteristics: the case of Japanese leisure travellers

Abstract

Understanding consumers' travel decision-making and choice of destination helps in developing appropriate marketing strategies. To have a better understanding about Japanese leisure travellers, this study was designed to identify the relative importance of vacation motives as perceived by Japanese travellers; to identify the underlying dimensions of the… (More)

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@inproceedings{Heung2001TheRB, title={The relationship between vacation factors and socio-demographic and travelling characteristics: the case of Japanese leisure travellers}, author={Vincent C.S. Heung and Hailin Qu and Raymond K.S. Chu}, year={2001} }