The relationship between team identification and consumption behaviors using a meta-analysis: Intention to attend sport events and to purchase sport team licensed merchandise

@article{Hyungil2018TheRB,
  title={The relationship between team identification and consumption behaviors using a meta-analysis: Intention to attend sport events and to purchase sport team licensed merchandise},
  author={Kwon Hyungil and Choi, Mi-Hwa},
  journal={Korean Journal of Sport Science},
  year={2018},
  volume={29},
  pages={315-327}
}
[Purpose] The purpose of this study is to analyze the effect size of the relationship between team identification and their intention to attend sport events and intention to purchase licensed team merchandise using a Meta-analysis. [Methods] To accomplish the purpose of the study, multiple databases were visited (e.g., RISS, KISS, Library of National Assembly) and studies were collected using the keyword of team identification. Through the search process, total of 92 studies were identified… Expand

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