The relationship between organizational identification and organizational culture: Employee perceptions of culture and identification in a retail sales organization

@article{Schrodt2002TheRB,
  title={The relationship between organizational identification and organizational culture: Employee perceptions of culture and identification in a retail sales organization},
  author={Paul Schrodt},
  journal={Communication Studies},
  year={2002},
  volume={53},
  pages={189 - 202}
}
This study explored the relationship between organizational identification and organizational culture in a retail sales organization. Participants included 76 employees from 31 different store locations who completed Cheney's (1983b) Organizational Identification Questionnaire and Glaser, Zamanou, and Hacker's (1987) Organizational Culture Survey. Confirmatory factor analyses, as well as tests of parallelism, were conducted to confirm the dimensional structure and internal consistency of both… Expand
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