The relation of instrumental and symbolic attributes to a company's attractiveness as an employer.

@article{Lievens2003TheRO,
  title={The relation of instrumental and symbolic attributes to a company's attractiveness as an employer.},
  author={F. Lievens and Scott Highhouse},
  journal={Personnel Psychology},
  year={2003},
  volume={56},
  pages={75-102}
}
This study adds a new marketing-based angle to the study of the attractiveness of organizations in the early stages of the recruitment process. Drawing on the instrumental-symbolic framework from the marketing literature, we expected that the meanings (in terms of inferred traits) that prospective applicants associate with employing organizations would play an important role in applicants' attractiveness to these organizations. Two groups of prospective applicants (275 final-year students and… Expand
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