The refined Kano's model and its application

@inproceedings{Yang2005TheRK,
  title={The refined Kano's model and its application},
  author={Ching-Chow Yang},
  year={2005}
}
Abstract Kano's model of five categories of quality attributes – attractive, one-dimensional, must-be, indifferent, and reverse quality – is widely used by industries and researchers. However, the model has a deficiency that prevents firms from precisely evaluating the influences of quality attributes. The weakness is a failure to take account of the degree of importance accorded to certain quality elements by customers. Kano's model can be refined. The present study adds the importance of… CONTINUE READING

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