The purchase of moral positions: an essay on the markets of concerned parenting

@inproceedings{Brusdal2013ThePO,
  title={The purchase of moral positions: an essay on the markets of concerned parenting},
  author={Ragnhild Brusdal and Ivar Fr{\o}nes},
  year={2013}
}
The markets directed towards the very youngest are rapidly expanding. This article looks into the mechanisms behind the expansion of this type of parental consumption, assigning children a position similar to what Veblen categorized as vicarious consumption. The assumption put forward is that the modern markets for babies and toddlers rooted not only in the need to stimulate, protect and support the child, or the desire to display cultural and economic capital through vicarious consumption, but… CONTINUE READING